The SAI Global Compliance Book Club is open to everyone! SAI selected our next book: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by Denise Lee Yohn. On May 13, we're hosting a free fireside chat and Q&A with the author.
“Leaders everywhere are trying to build great brands, but few realize how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work.”
—Adam Grant, New York Times bestselling author of Originals, Give And Take, and Option B with Sheryl Sandberg
“Leaders everywhere are trying to build great brands, but few realize how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work.”
—Adam Grant, New York Times bestselling author of Originals, Give And Take, and Option B with Sheryl Sandberg
About the Book:
A culture crisis threatens to disrupt Corporate America today as much as the financial crisis did a decade ago. Whether it’s claims of sexual harassment, lack of diversity and equality, or the nearly 70% of American workers who are not engaged at work, business leaders must devote more attention to their workplace cultures now than ever before. The problem is that most leaders don’t know how to build a healthy, effective, and valuable culture. In FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey; March 13, 2018), Denise Lee Yohn cracks the code on culture-building.
A culture crisis threatens to disrupt Corporate America today as much as the financial crisis did a decade ago. Whether it’s claims of sexual harassment, lack of diversity and equality, or the nearly 70% of American workers who are not engaged at work, business leaders must devote more attention to their workplace cultures now than ever before. The problem is that most leaders don’t know how to build a healthy, effective, and valuable culture. In FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey; March 13, 2018), Denise Lee Yohn cracks the code on culture-building.
About the Author:
Denise Lee Yohn
Author of, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
This education activity has been submitted to the Compliance Certification Board (CCB)® and is currently pending their review for approval of CCB CEUs.
* disclaimer the date is subject to change